Starcom MediaVest Group is the Most Awarded Media Agency of the Year at Dubai Lynx
SMG awarded seven awards at Dubai Lynx
Dubai, UAE – 11 March, 2012: In a spectacular start to the year, Starcom MediaVest Group (SMG) not only earned the title ‘Media Agency of the Year’ at the recent MENA Cristal Awards, but continued to lead the way with stunning success at the Dubai Lynx Awards to become the most awarded media agency in the region.
The diversity of the wins truly reflected SMG’s wide experience for clients like GM, Kraft Food, and P&G in categories ranging from automotive to confectionary to FMCG. Additionally, SMG worked with its sister company, Leo Burnett, on three of its Gold-winning campaigns.
“Such an excellent start to the year is proof of our commitment to providing the best creative solutions for our clients. To have been named Media Agency of the Year at the MENA Cristal Awards and to have achieved the honour of being the most awarded media agency of the year really sets the tone for the months to come,” said Filip Jabbour, Chief Executive Officer, Starcom MediaVest Group MENA. “Last year proved to be more favourable for creative agencies, but we’re proud to have taken the title back for the media category.”
So far in 2012, SMG has earned the following achievements:
MENA Cristal Awards:
o Most shortlisted media agency
o Most awarded media agency
o Media Agency of the Year
o Four Cristal Awards
o Most shortlisted media agency
o One Gold, four Silver, two Bronze Awards
This year also saw several firsts for SMG, including the first participation in panel discussions at the MENA Cristals (including one that was created by SMG itself). Other firsts at Dubai Lynx include the first Global VivaKi speaker at Dubai Lynx – Rishad Tobaccowala, VivaKi Chief Strategy and Innovation Officer; first global SMG judge, John Sintras, CEO SMG Australia and Chairman of Global Product Council and first networking event sponsored by VivaKi MENA, mobilizing conversations with pioneers in the Social Media, Design and Content space.
About Starcom MediaVest Group:
Starcom MediaVest Group MENA (www.smvgroup.com) is one of the largest brand communications groups in the region. SMG MENA encompasses a passionate and integrated network of 300 specialists in media strategy and investment; consumer research; response media; sports and event marketing, branded content and digital communications.
A wholly owned subsidiary of Paris based Publicis Groupe, SMG MENA is present in eight offices spanning the Arab world, from Dubai to Morocco, and is backed by a global network of 110 offices in 67 countries. Its client roster boasts many leading local, regional and multinational companies. SMG MENA focuses on creating human experiences which are simple, meaningful and in real time.
The network has enjoyed annual double-digit growth since it launched in 2000. Among its clients are Procter & Gamble, Emirates Airlines, Samsung, Abu Dhabi Islamic Bank, Saudi Telecom, GlaxoSmithKline, Tiffany & Co. and Kraft Foods.
SMG MENA has been named the top media shop in the MENA region in terms of billings by RECMA, the leading independent global monitoring and ranking source. Web Site: www.smvgroup.com