VIP Reception Offered a Private Visit with the F1 Superstar and a Sneak Peek into the World’s Highest Suspended Hotel Suite
Abu Dhabi, UAE – November 11, 2013: Starwood Preferred Guest (SPG), the award-winning loyalty programme from Starwood Hotels & Resorts, Worldwide Inc., provided members with a once-in-a-lifetime opportunity to meet MERCEDES AMG PETRONAS driver Lewis Hamilton.
As a part of Moments by SPG, a programme that offers a series of auctions for exclusive and memorable experiences, members bid Starpoints for an exclusive F1 experience which included Grandstand tickets and VIP hospitality at the 2013 Abu Dhabi Grand Prix, along with the opportunity to meet the F1 superstar at a private reception. During the event, members also had the opportunity to ask Hamilton about his fitness regime and preparations ahead of the big race.
The VIP reception was hosted in the world’s highest suspended suite, The Abu Dhabi Suite at The St. Regis Abu Dhabi, Starwood’s newest hotel in the Middle East. The event gave members a sneak peek into the 1,120 square-metre suite, which is positioned more than 650 feet above ground and offers panoramic views of the Arabian Gulf, the Abu Dhabi Corniche and the city’s skyline.
In 2012, Starwood announced a strategic partnership with MERCEDES AMG PETRONAS, becoming an official Team Partner, including hosting the team as they travel to various Grand Prix venues on the Formula One calendar.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,162 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
About Starwood Preferred Guest
Starwood Preferred Guest® (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24TM and SPG LifetimeTM. In addition to Free Night Awards at over 1,100 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like to no other to experiences in music, sports and the arts through SPG Moments. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at spg.com and spg.com/moments and connect with us on twitter.com/spg, instagram.com/spg, facebook.com/spg, foursquare.com/spg, pinterest.com/spglife, and youtube.com/spg.