STC acquires share of Saudi Research and Marketing in Intigral

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Saudi Telecom Company ‘STC’ has concluded an agreement with Saudi Research & Marketing Group to purchase SRMG’s 20% share in Intigral which is valued at SAR90m, increasing STC’s share to 71% following the acquisition.

STC explained that this step falls in line with its strategy to focus on content services that are of primary importance to its customers.

During the last period, STC has made major strides in activating unique content based services such as Invision which has more than 150 high definition channels. The service allows customers to view visual content as well as other interactive services, solutions and gaming.

Gulf Media, which started its operations in 2009 as a partnership between STC Group, ASTRO which specializes in content services, and Saudi Research and Marketing Group, provides a unique opportunity and common vision to integrate telecommunications and media.

Intigral offers religious, entertainment, and educational content through various channels and mediums including messaging, audio and interactive television.

Intigral works with more than 400 content providers in the Arab world and 20 content providers globally.

The Company will soon launch an applications store to niche content for smart devices, which will reinforce STC’s market position and pioneering role in smart devices and tablets.

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