Osteoporosis is a progressive bone disease that causes a decrease in bone mass and density, which can lead to an increased risk of fracture, it’s a serious disease that affects old people, specially women. One of the precautions that can decrease the chance of being affected is having as much calcium as possible, in other words, more dairy products!

I love this campaign by Saudia Milk, the details are really impressive, see how the a dream collapses over time to end up with a boring reality! Love it!

Agency: IMPACT BBDO Dubai
Client: Saudia Dairy & Foodstuff Company – SADAFCO
Brand: Saudia
Campaign: Broken Dreams

Regional Executive Creative Director: Fadi Yaish
Senior Creative: Tomas Almuna
Senior Creative: Gonzalo Palavecino
Executive Integrated Producer: Clarisse Mar Wai May
General Manager: Walid Kerbage
Senior Account Manager: Ribal Sibaee
Photography/CGI: Estilo3d
Director Of Marketing: Mohammed Attar

Strong Bones can’t Break Dreams!

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