MUNICH / SAN FRANCISCO, August 29th, 2011 – One year ago, junaio introduced the capability to combine Augmented Reality and image recognition. Today, the just released junaio 3.0 takes this another step forward towards making the “Augmented World” around us come alive in every sense. The new “SCAN” function scans everything: pictures, QR codes and even product barcodes. Hit the [...]
This is a cool geolocated 3D animated Augmented Reality project by ARworks in Hungary for T-Mobile, huge animated 3D AR ghost-dancers were partying with the visitors to the music festival, the content was showen by hostess on smartphones and tablets, but also visitors could download it themselves to their devices, I would love to see such cool projects here in [...]
That’s a really cool augmented reality project, it good to see this technology maturing and becoming a marketing tool, so instead of just showing a pretty car when placing the ad in front of the camera, people can actually play the game using the ad, the ad was created for the Volkswagen Scirocco Cup. Advertising Agency: Ogilvy, Beijing, China Execuive [...]
San Francisco / Munich, May 17th, 2011 - While tablet computing may in future transform the whole computer industry, it is already changing the way we look at augmented reality. And this is not only because of the big display. More and more different devices for multiple OS platforms are expected to appear on the market, equipped with advanced sensors [...]
Here is a really cool Augmented Reality project featuring a 3D globe with 2 satellites orbiting around it on the cover of the Hungarian PC World Magazine. The project was done by Hungarian Augmented Reality Creative and Development Agency ARworks.
Here is an interesting use of Augmented Reality for the holidays, you can use your mobile or tablet to view giant easter eggs and bunnies in different cities around the world. Happy Easter everyone! Giant Easter Bunnies Invaded the Earth – ARworks’ new interesting Augmented Reality project from ARworks on Vimeo.
Here is an amazing augmented reality app by Total Immersion, the app is more like a magic mirror where you can have fun, but also a good idea to do branding and earn some user engagement
Here is a new campaign that augments reality using an iPhone, after the VW Print Ad Test Drive and 13th Street Witness Campaign, the campaign combines a TV commercial with an iPhone app to communicate a new house insurance scheme from AXA. The insurance brand presented a similar project in the past with a print ad. Advertising Agency: Duval Guillaume [...]
To launch NBC’s 13th Street TV Channel in Germany, fans had the chance to live a thrilling crime drama using their iPhones, thanks to the miracle of Augmented Reality. Berlin-based ad agency Jung von Matt/Spree introduced The Witness, the first movie in the outernet where fans could actually live the movie, running around town collecting evidences in order to save Nadia the [...]
To augmente the reality or not to augmente the reality, that is question, oh wait, if the results can be as brilliant as this totally new concept, then definitely you should go Augmented Reality! Check out this innovative AR/Print ad by Volkswagen! Advertising Agency: TRY & APT, Oslo, Norway Creative Director: Petter Bryde, Thorbjørn Ruud Art Directors: Thorbjørn Ruud, Lars-Kristian [...]
