For its Cannes edition, The Drum worked with IBM’S artificial intelligence, Watson, to find insights from the late advertising legend David Ogilvy almost 20 years after his death. This short documentary offers insight into how this was achieved resulting in a magazine feature like no other.
David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the “pope of advertising”. This is the complete interview version.