Tamkeen and twofour54 Abu Dhabi sign strategic media training contract to further develop the region’s media industry-
Manama, Bahrain/Abu Dhabi, UAE, Monday, 24 June 2013: As part of its continuous efforts to develop and boost the skills of Bahrainis in the private sector and enhance their employability, Tamkeen announced today that it has signed a two-year agreement with twofour54, the commercial arm of the Media Zone Authority Abu Dhabi. The signing ceremony, which took place in the Ritz Carlton Hotel in Bahrain, was attended by Tamkeen’s Chief Executive, Mahmood Hashem Al Kooheji, and twofour54’s CEO, Noura Al Kaabi.
The agreement will benefit the next generation of Bahraini media professionals and entrepreneurs by offering training courses in Public Relations & Communications and Graphic Design to 100 young Bahrainis. The courses, developed and executed by twofour54 tadreeb, the training academy of twofour54, will be rolled out over the next two years, with future plans to offer further advanced media courses.
Tamkeen’s Chief Executive, Mahmood Hashem Al Kooheji, said:
“This partnership with twofour54 tadreeb is an exciting step as part of Tamkeen’s mandate to enable Bahrainis to achieve their potential. We are certain that the high-level courses offered by twofour54 tadreeb will be pivotal in developing Bahrain’s promising media talents according to labour market needs, and ultimately support the sustainable growth of the country’s media sector and national economy at large.”
Prospective students will benefit from twofour54 tadreeb’s tailored courses, delivered by highly qualified bilingual instructors who have worked in some of the most respected media organisations in the world. The duration of the Public Relations & Communications course will be six weeks, while Graphic Design will be six months. Upon completion of the course, the graduates will have gained the knowledge and skills necessary to take back to the workplace, and drive the communications requirements of their industries.
Chief Executive Officer of twofour54, Noura Al Kaabi, added:
“twofour54 is committed to the growth of the media industry across the MENA region. This training agreement with Tamkeen is a major milestone for twofour54 as it marks a significant step towards achieving our goals of being the region’s leading developer of a sustainable media and entertainment industry.”
“We are proud of this partnership with Tamkeen aimed at providing young Bahrainis with the training needed to secure employment in the media industry. The training solutions that Tamkeen and twofour54 tadreeb are developing and delivering through this agreement will be an effective industry-building tool that will hopefully serve as an excellent model for other GCC countries to follow in pursuit.”
Another announcement will be made soon with details on where, how and who may apply for this programme.
Tamkeen is an initiative funded by the private sector for the private sector, tasked with developing Bahrain’s private sector and positioning it as the key driver of economic development. Established in August 2006, Tamkeen is one of the cornerstones of Bahrain’s national reform initiatives and Bahrain Economic Vision.
Tamkeen has two primary objectives: Firstly, fostering the creation and development of enterprises, and secondly, providing support to enhance the productivity and growth of enterprises and individuals.
Under each of those objectives, certain mechanisms and innovative support initiatives have been put in place by Tamkeen to address current and future gaps for individuals and enterprises in the private sector that have been identified by thorough studies of the labour market landscape.
For Bahrainis, Tamkeen’s programmes range from developing the skills and capabilities of Bahrain’s human capital, to promoting sound workplace ethics and training on leadership and management best practices, among others. For enterprises, Tamkeen provides programmes which offer enterprises with subsidised business support services, facilitate access to financing to bridge the enterprise financing gap, and enable entrepreneurship, to name a few.
As of end of 2012, Tamkeen’s programmes have benefited 77,000 Bahrainis and enterprises in the private sector, and more than 150,000 beneficiaries are expected to benefit from these support programmes.
In parallel, Tamkeen’s programmes have played a key role in institutionalising new concepts within Bahrain’s private sector, including SME and micro-financing, entrepreneurship as a viable career path, women empowerment, modern accounting and auditing systems within SMEs, and many other paradigms needed for a vibrant sustainable private sector.
Tamkeen’s funds come from 50% of the fees collected from the Labour Market Regulatory Authority.
twofour54, the commercial arm of the Media Zone Authority-Abu Dhabi, is one of the Middle East and North Africa (MENA) region’s leading media and entertainment hubs. As part of its mission, twofour54 is driving the development of the creative industries in the region, supporting talent and content development initiatives, creativity and young entrepreneurs.
Its initiatives are contributing to the growth and diversity of the Abu Dhabi economy, and its campus is home to over 200 local, regional and international companies, including Ubisoft, Cartoon Network, Sky News Arabia, CNN, Flash Entertainment, Sport 360, Reed Exhibitions, Charisma, Tahadi and Jawaker.
twofour54 provides a range of services including: training across all media sectors; business development and funding support to UAE nationals and other Arabs with great ideas; a creativity lab that allows members to get involved in creative projects; and it facilitates world-class content through its production and post-production facilities. These services are supported by tawasol, facilitating easy business set-up and providing ongoing support services.
twofour54 powers the Abu Dhabi Film Festival, Abu Dhabi Media Summit and TROFPEST Arabia each year to drive the development of a vibrant film and entertainment industry.