This week, a team from Oman’s leading advertising Agency TBWAZeenah will be attending a prestigious annual advertising festival in Dubai. The annual Lynx Festival is a celebration of advertising talent from across the Middle East and North Africa (MENA) as well as from across the globe that recognize advertising excellence.
The prestigious annual event includes exhibitions, creative showcases and video screenings to provide creative inspiration and further learning opportunities to advertising industries whilst honouring creative excellence across the industry.
Representing the Sultanate at the international festival, the award winning Muscat-based agency is renowned for its association with the global network TBWA that introduced the revolutionary creative approach of “Disruption” to the Omani market.
Today Disruption is a globally recognized creative technique that approaches unconventional and innovative ways towards marketing client’s brands. The unique approach to advertising has successfully positioned the TBWA network as an Advertising Power House executing some of the world’s most famous hard-hitting advertising campaigns for clients such as Adidas, Apple, Mars and Nissan.
TBWA Worldwide Creative Director John Hunt will be amongst the speakers at the Dubai Lynx Awards. He is the founding partner of TBWAHUNTLASCARIS in South Africa and will offer his insights and experience of the power of Disruption.
Commenting on the visit, TBWAZeenah General Manager Ian Butlin said:
“This is an ideal opportunity for some of our senior team to learn about the latest trends and developments in the world of international advertising. It is also an ideal networking event where leading brands and international agencies can get together and share insights. We also hope to be coming away with a prestigious Lynx award for our creative work but that that would be just the icing on the cake of what is the highlight of the advertising industry calendar.”
TBWAZeenah is the fastest growing advertising agency in Oman. It joined the TBWAWorldwide network in 2003 and has since grown to employ 35 staff working for major Omani and international companies including The Zubair Corporation, Omantel /Oman Mobile, A’Saffa Poultry, Zubair Automotive Group, Muscat Hills Golf & Country Club, WJ Towell, Enhance, Shangri-La’s Barr Al Jissah Resort & Spa, , Al Khalili Group, Muscat Eye Laser Centre, Carrefour, Electricity Holding Company and many other local and international brands.
