This is a new way to create and utilize QR Codes, very innovative indeed!
The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.
Creative Agency: MSTF Partners
Cliente: AV Chiado / Turismo de Portugal
Technology agency: BIN
Production Company: Lobo Mau
Sound Production: Índigo
Partners: C.M.Lisboa, Escola de Calceteiros de Lisboa e MyOut