The Black Expo, How Advertising Helps Build a Better World

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ACT Responsible Movement

ACT Responsible is a Swiss-based not-for-profit organization created in 2001 and have been busy ever since gathering the best campaigns created by agencies all around the world to show that the Advertising industry is playing its role in today’ social and environmental issues.

To show their support to Rio+20, the United Nations Conference on Sustainable Development, the ACT Responsible organization is running the Black Exhibition between 19 – 22 June 2012 at the venue of the Cannes Lions Festival of Creativity, delegates can show their support and take part in the Rio+20 debate, which will take place between June 20 to 22, where world leaders will discuss the best practices to define pathways to a safer, cleaner, greener more equitable and prosperous world.

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Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer