More awesomeness from Coca-Cola, I think they should be named Marketer of the Year once again by the Cannes Lions! This idea was created by Leo Burnett in Colombia to help students break the ice on the first college day, I love the way Coke utilize their cans and vending machines to do great marketing.

It’s a bit similar to the Sharing Can project that was created last year by created by Ogilvy & Mather France and Ogilvy Asia-Pacific.

The Coca-Cola Friendly Twist

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