The Content Factory, a leading integrated marketing firm based in Dubai, today launched its proprietary integrated marketing platform, Total|Marcoms, a holistic marketing consulting and execution service targeting a broad range of business sectors.
Total|Marcoms integrates public relations, events, design and media services into a single cohesive platform to help companies better control, manage and measure their marketing spend.
“Our business has grown organically driven by client demand, market changes and technological development,” said Layth Dajani, Founder and CEO of The Content Factory. “Total|Marcoms is a fully integrated marketing project management service that aims to help companies better manage their marketing budgets without having to deal with multiple suppliers, vendors and geographies. We act as an extension of our clients’ marketing teams and in some instances are their marketing departments.”
Given rapidly changing market dynamics and the necessity to continually evolve, companies globally are struggling to keep track of their markets and connect with demand generating audiences. Combined with shrinking budgets and increasing competition, businesses large and small need to broaden their view from local markets to global ones.
“Our long term view is very clear. Businesses need to draw a direct connection between their marketing and sales functions. Total|Marcoms serves that purpose and serves to build our clients’ internal brand control while giving us more control of content distribu-tion and in-market campaign execution,” continued Dajani. “For it to work at maximum efficiency and gain maximum returns on investment, Total|Marcoms requires a founda-tion of trust and close cooperation with our clients. With companies like SanDisk, Son-icWALL and ITS with whom we’ve done business for many years, we hope to grow this cooperative model and extend our service into the Levant and Africa.”
The Content Factory started out as a media relations agency in 2003, growing its cross discipline expertise and integrated approach over the years. Other clients include IIR Middle East, Luup and Najibi General Trading.