This is an excellent idea, not sure how well it worked, but it’s perfect because it combined ambient elements from the real world with the power of social media. Basically, a guy lived in a container by the highway during the winter for a month, the container was fitted by Morres Furniture Store to prove that any house can get cosy with furniture provided by this store.
The guy shared his daily life through the brands facebook page and tumblr, and the campaign was supported by a huge billboard above the container to draw some attention, very very smart!
Advertising Agency: 10, Belgium / Scheepens, Netherlands
Creative directors: Olaf Meuleman, Jeroen Goossens
Copywriter: Olaf Meuleman
Art Director: Jeroen Goossens
Account Team (SRA): Antoine De Jong, Dagmar Franken, Heidi Antonis