The Cristal got some colours and creates the “Advertisers Grand Jury”!
The famous “Cristal” Award got two little brothers: The Sapphire Cristal and the Emerald Cristal in order to strengthen its position for agencies in leading regional and international rankings!
The MENA Cristal awards, one of the leading Middle East & North Africa regional Award show, have now the equivalent of Gold, Silver and Bronze. Thus, agencies competing at the 7th MENA Cristal Festival onwards, will have more chances to get recognition and points in regional and international rankings.
After intense discussions with former jury members and the main agencies and ranking makers, the MENA Cristal Festival has decided to replace the “Finalist” Award with the Sapphire Cristal (equivalent of Silver) and Emerald Cristal (equivalent of Bronze).
“This new recognition will help agencies get better results in the different rankings and will help to raise the creative standards in the region” said Christian CAPPE, CEO of the Cristal Festival Network.
Points to collect at the MENA Cristal Festival are:
Short List = 1 point
Emerald Cristal = 3 points
Sapphire Cristal = 5 points
(Diamond) Cristal = 7 points
Grand Cristal = 10 points
Festival Grand Cristal = 15 points
In addition, the MENA Cristal Festival -which has been a pioneer in involving advertisers in a Creative advertising event- creates for the first time in the region “The Advertisers Grand Jury” which will be made of the leading Award winning CMOs and GMs of the region. This special advertisers Jury will reward among all Cristals given by the other official Jurys, one Grand prix which will represent the best campaign according to Advertisers and therefore “a much anticipated Award that will send a strong message to the industry for the coming year and sets advertisers’ expectations” said Christian CAPPE.
The deadline for entries’ submission is quickly approaching and you have until the 20th of January 2012 to enter your work at www.menacristalfestival.com/register and be part of the best rankings!