This is a very interesting project, it reminds with the Drunk Valet project, which was a brilliant experiment! The idea behind the Drunk Taxi Driver experiment was to communicate to the youth that alcohol consumption and driving don’t mix, it was targeted at students of HELP University in Malaysia, but I see it working more as a viral video, sure students who got on these taxis will spread the word, but it will be more effective on the internet.

Advertising Agency: BBDO, Singapore
Chief Creative Officer: Ronald Ng
Executive Creative Directors: Primus Nair, Wai Khuen Yee
Art Director: Gary Lim
Copywriters: Nikhil Panjwani, Adlin Rosli
Creative Technologist: Laurent Thevenet
Production House: Think Tank Films

The Drunk Taxi Driver Experiment

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