April 16, 2014

The Fun Race Machine

The Fun Race Machine

Love Japan! What an awesome treadmill machine, I need this, I really do :)

GATORADE RUN developed a crazy treadmill machine called “FUN RACE MACHINE”. This machine provides arrayed 3D LED which is totally synchronizing with your running step. You can enjoy unique run experience which you’ve never seen before.

Agency : Thomas Inc. / Glider / Rhizomatiks co., Japan
Production : Taiyo Inc. / Rhizomatiks co.
Executive Creative Director: Shin Takaue
Creative Director + Art Director: Thomas Birkhahn
Creative Director + Copywriter: Kentaro Shihaku
Creative Director: Seiichi Saito
Director: Eiji Tanigawa