September 2, 2014

The ‘Most Contagious’ Retail campaign goes to Vodafone Fakka

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London and New York vote ‘Making Small Seem Big’ a global winner

Beirut, Lebanon (12 December 2013) — Vodafone Fakka by JWT Cairo, the most awarded idea in the MENA region, has ended 2013 in the same way it began the year, by winning big. Seeing off stiff competition from Disney’s MagicBand last night Vodafone Fakka was awarded Contagious Magazine’s Most Contagious Retail award in New York, together with the Audience Award for most contagious idea in London.

A pioneering business solution, the Vodafone Fakka campaign – which made small seem big by replacing small change with valuable airtime – has impressed judges across the spectrum of award criteria for its creativity, its strategic insight, its excellence in planning and sheer effectiveness as a campaign. To-date the campaign has garnered a total of 20 awards including 3 Grand Prix and 10 Golds.

The Most Contagious Awards recognize the companies and communications that are changing the world for the better, demonstrating the transformational power of creativity. The Most Contagious Audience Award is derived from that list of winners with delegates voting for what they consider to be the single standout campaign of the year.

About JWT
JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

JWT Middle East and Africa is one of the leading communication agencies in the MEA region with 27 offices in 24 markets. JWT MEA is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices. For more information, please visit us www.jwt.com/mea and follow us @jwtmea.

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