The most user-friendly GROHE website of all times

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GROHE new website

Faster access to even more information

The most user-friendly GROHE website of all times
People in search of inspiration, tips and solutions wish to find the answers as quickly and easily as possible. This fact was one of the most important ideas regarding the redesign of the website of GROHE, Europe’s largest and the world’s leading single-brand supplier of sanitary fittings. Modern design meets straightforward handling ‑ the company’s product philosophy now applies to its website as well. As a result, http://www.grohe.com/mea/ is more user-friendly than ever before, providing even more information, suggestions and advice that help choose the right products.

Intuitive and informative design
It has never been easier to get an overview of the GROHE product range, to find useful advice or to locate the next showroom. The new navigation is intuitive. Every sub-page is only one click away from the homepage. And the wide variety of information makes the visit an exciting journey of discovery for the user. Large images are used to display the product lines and all their features: design concept, product variants, awards, technologies – every user will immediately find the information they need. This is not at least due to state-of-the-art technology, which ensures that pages are loaded in next to no time.

The comprehensive information provided is designed to fully satisfy the user. Whether it’s inspiring videos, virtual brochures or the advice centre providing

information on products, refurbishment, planning, the latest trends or water saving ‑ the new website is a valuable source of information to anyone interested in GROHE products and bathroom fittings and can also be used by planners and retailers in proposing ideas for bathroom improvements.

Much more than just product information
The site is divided into four sections: bathroom, shower, kitchen and private spa. Each section focuses on the products, which are presented using large, attractive photos and comprehensive information. Moreover, each product section contains useful advice relating to the respective topic. The GROHE SPA™ Explorer, for instance, is a handy 3D planning tool for private spas. Design trends and all-in solutions round off the “Bathroom” information. Answers to questions relating to water saving and technologies complement the “Shower” section, while various chapters in the “Kitchen” section inform the user about the advantages of the different faucets and kitchen systems. Other services include GROHE apps and links to various social networks and the presentation of numerous reference projects featuring GROHE products.

Any questions? The answer is just a click away – at http://www.grohe.com/mea/ and in Arabic at http://www.grohe-gcc.com/ .

GROHE new website

About GROHE
Grohe AG is Europe’s largest and, with a market share of roughly eight percent, among the world’s leading manufacturers of sanitary fittings. As a global brand for sanitary products and systems, GROHE sets standards in quality, design, technology and sustainability, providing water to perfection. With its headquarters in Hemer and Corporate Center in Düsseldorf, the company currently employs some 5,400 people worldwide, including 2,400 in Germany. In 2010, the company’s kitchen and

bathroom fittings and showers, automatic fittings for the commercial and contract sectors, and installation and flushing systems generated sales of EUR 980 million.

GROHE has six production plants, of which three are located outside Germany, namely in Portugal, Thailand and Canada. The company currently generates 80 percent of its sales outside Germany.
Since July 2011, GROHE has held a majority interest in Chinese market leader Joyou following the successful completion of a public tender offer. GROHE subsidiary Joyou Grohe Holding AG holds 57.2%.

Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer