Here is a nice idea to communicate how the West Carleton Environmental Centre would reduce waste, the same ad was reproduced on consecutive newspaper pages, getting smaller each time, to communicate the message, at the end it’s all about reducing things!

Check out the AdZen, the Middle East’s freshest ad gallery, where ad lovers can browse work from the region, and creatives can build their portfolios for free!

Advertising Agency: Agency59, Toronto, Canada
Creative Director: Brian Howlett
Art Director: Chad Burnie
Copywriter: Brian Howlett
Photography: Stock
Additional credits: Jared Smith

The Shrinking Ad

| Bites |
About The Author
- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>