Third Day of Cannes Lions Brings Further Awards and Forward-thinking

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PR-Grand-Prix
  • Outdoor, Creative Effectiveness, PR and Media Lions announced
  • Inaugural Glass Lions awarded
  • Pharrell Williams, Sir Tim Berners-Lee, Professor Brian Cox and Jamie Oliver on-stage

23 June 2015 – Results from a further five Cannes Lions entry sections were tonight revealed at the second of the week’s awards ceremonies, bringing to an end another day of diverse and inspiring content focused on the future.

8 much-anticipated Glass Lions were presented, including a Grand Prix to BBDO India, Mumbai, for Procter & Gamble Whisper, “Touch the Pickle”. Jury President Cindy Gallop, Founder and CEO, IfWeRanTheWorld / MakeLoveNotPorn, said judges came to the decision following lengthy discussion, informed by a strong sense of responsibility for what the category represents. “Ultimately we unanimously agreed on work tackling a gender issue that impacts every single woman worldwide; does it in a way that is innovative and disruptive while entertaining and engaging; comes naturally from a brand for whom effecting change in this area is not only its innate social responsibility but of tremendous business benefit; and which has achieved amazing results in one of the most conservative markets in the world.”

131 Outdoor Lions were awarded. TBWA/Media Arts Lab Los Angeles and Apple Cuppertino claimed the Grand Prix for the “World Gallery” iPhone 6 integrated campaign, described by Jury President Juan Carlos Ortiz, President & CEO of DDB, as a ground-breaking blend of innovation and simplicity-of-thought that made the jury’s choice easy. “We didn’t choose the Grand Prix – the Grand Prix chose us,” he said.

The Creative Effectiveness Lions saw the continuation of a winning streak for Volvo, with Forsman & Bodenfors receiving the Grand Prix for Volvo Trucks “Live Test Series” which Jury President Wendy Clark, President Sparkling Brands & Strategic Marketing, Coca-Cola North America, emphatically called “a gift to the industry” that demonstrated the power of creative bravery as a conduit to exceptional effectiveness. “This was unapologetic advertising, proud to communicate its message. Every jury member was jealous of the work.” A further 16 Lions were also awarded.

Third Day of Cannes Lions Brings Further Awards and Forward-thinking

PR Lions Jury President, Lynne Anne Davis, President & Senior Partner Asia Pacific, FleishmanHillard, movingly described discussion amongst the jury that had led to the awarding of their Grand Prix to MSL Group NY and Leo Burnett Toronto for Procter & Gamble, Always “#Like A Girl”. “There were two jury members who had showed it to their children, and they will never know ‘like a girl’ to be a put-down,” she said. “This is a campaign that marries a brand promise with brand purpose and commercial pursuit. It’s not just counting the people reached, but reaching the people who count.” She also highlighted that over half of this year’s 79 PR Lion-winners had come from PR specialists, attributing the increase to the creativity gap having “completely closed” between advertising and PR agencies.

Finally, in Media, 80 Lions were awarded including the Grand Prix to Y&R Team Red, Istanbul for Vodafone, “Vodafone Red Light Application / Between Us”. Speaking about the work, Nick Emery, Global CEO, Mindshare, said that it was clever, a good cause and a great media idea. “It embraces the best of both a corporate campaign and the originality of an NGO approach. Technology was at its heart and it also has an adaptable and flexible media approach, personalised to the women of Turkey.”

Earlier in the day delegates heard from Pharrell Williams on unleashing creativity through collaboration; caught a glimpse of the coming AI revolution from visionary pioneer Sir Tim Berners –Lee, explored the creative universe with Professor Brian Cox and got a recipe for purpose-driven innovation from Jamie Oliver.

Key Dates:
Delegate registration: open
Festival dates: 21 – 27 June 2015, Cannes, France

62nd Cannes Lions International Festival of Creativity, 21-27 June 2015, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, close to 37,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.

Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com

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Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer