A year ago we were pitching an equestrian-themed residential project, I had an idea for teaser ads in which the focus was on people’s passion to horses and equestrian activities, so basically the ads featured equestrian clothes such as hats and boots, but implanted among regular clothes. Today I came across this campaign on AdsOfTheWorld, pretty similar, but I like it, and I guess my idea wasn’t so bad, somebody else had a similar one.
My ads (Created Nov 2007)
Amwaj Waves ads (Published Nov 2008)
Advertising Agency: O2 Marketing Communications Manama, Bahrain
Creative Director: Nermin Habib
Art Director: Gordon Lesage-Brown
Copywriters: Marcia Johnston, Nader Kassem
Illustrators: Issam Kerriou, Meghana Vaidyanathan
