Turn resolutions into reservations and have your ‘Best 2016 Ever’

Amsterdam, January 5, 2015 – Booking.com, Planet Earth’s #1 accommodation site, reveals – Best 2016 Ever – a campaign that encourages people to turn their most likely doomed New Year’s resolutions into awesome reservations.

Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica?

Created by Wieden+Kennedy Amsterdam the campaign also includes a 30-second movie-style trailer TVC that depicts the epic travel possibilities 2016 holds, along with online and social executions. All of which drives to www.best2016ever.com and encourages people to take action with the Resolution Translator.

“Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”

Turn resolutions into reservations and have your ‘Best 2016 Ever’

Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness.

Genevieve Hoey, W+K Amsterdam Creative Director, says: “Resolutions are okay. Reservations are fantastic. The Resolution Translator takes the magic of the former and adds it to the latter. It makes bettering yourself better by combining it with travel.”

The Best 2016 Ever campaign launches today across the United States and United Kingdom. Fans can view the TVC on Booking.com’s YouTube channel now, and anyone in the world can use the Resolution Translator at www.best2016ever.com, because a good resolution deserves a great reservation.

Turn resolutions into reservations and have your ‘Best 2016 Ever’


Chief Marketing Officer Pepijn Rijvers
Head of Brand Manuel Douchez
Brand Communications Director Andrew Smith
Digital Brand Director Ash Choudhury
Senior Brand Comms Manager Diana Marcela Agudelo Hernandez
Senior Digital Brand Manager Luis Ortiz
Brand Specialist Robert Schreuders
Media Planning Director Anoeska Van Leeuwen
Media Planner Kelly Lee
Media Specialist Marie Lootvoet
Head of Social Media Julian Poole

Executive Creative Director Mark Bernath & Eric Quennoy
Creative Director Genevieve Hoey & Sean Condon
Art Director Jeffrey Lam
Copywriter David Neevel
Head of Broadcast Production Joe Togneri
Director of Interactive Production Kelsie van Deman
Broadcast Producer Chayenne de Witte
Interactive Producer Matthew Ravenhall
Strategic Planner Emma Wiseman
Communications Planner Josh Chang
Group Account Director Blake Harrop
Account Director Aitziber Izurrategui
Account Manager Caroline-Melody Meyer
Head of Design Joe Burrin
Designer Thomas Payne
Project Manager Jackie Barbour, Stacey Pruden
Business Affairs Emilie Douque

Director Camille Herren
Director of Photography Marc de Meijer
Producer Yvonne Knook
Executive Producer Jelani Isaacs

Editor Quentin van den Bossche

“Sound Designer/Mixer
Studio Producers” “Alex Nicholls-Lee
Mirjam Gevers / Ben Tomlin”
Artist / Title Epic Hunger Resolutions 
Music Company Amp.Amsterdam

Flame Lead Morten Vinther
Flame Kyle Obley
Flame assist Hugo Rodriquez
Grading Matt Hare
Producer Jane Bakx

Production Company Stinkdigital

Turn resolutions into reservations and have your ‘Best 2016 Ever’

Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their customers. Founded in 1992, the Amsterdam office is a truly international agency purpose built to produce global and pan-European campaigns. Clients include Nike, Booking.com, Electronic Arts, Corona, Milka.  www.wkams.com

Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 42 languages, offers over 840,000 hotels and accommodations including more than 390,000 vacation rental properties and covers nearly 84,000 destinations in 221 countries and territories worldwide. It features over 70M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 10,000 dedicated employees in 170 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.

Turn resolutions into reservations and have your ‘Best 2016 Ever’

Category: Newswire
About The Author
- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

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