TWENTY-ONE TODAY – ADFEST TRANSFORMS

21 March 2018 – Hot on the heels of last year’s twentieth anniversary celebrations, ADFEST starts its twenty- first year by opening its doors to welcome over 1000 delegates, juries, speakers and exhibitors on Wednesday, 21st March at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand, its spiritual home.

The advertising festival celebrates and inspires creativity, bringing both Craft and Creative

industries together over the four-day event. It offers a wide  variety of rich  content, from  speaker sessions and workshops sourced from  around the world to the largest exhibition of creative entries from  the Asia Pacific and Middle East regions, culminating in the Lotus Awards that select and reward the best work  across 18 separate Craft and Creative categories.

Says Vinit Suraphongchai, Chairman of ADFEST, “ADFEST was created and is run  by industry people for industry people across Asia Pacific and the Middle East. It is our way of giving back and has been an integral part of the region’s creative community for more than twenty years.”

TRANSFORM

The theme for ADFEST 2018  is TRANSFORM. It reflects how creativity can help businesses connect, succeed and remain relevant in the fast-changing digital economy.

Says Jimmy Lam, President of ADFEST, “ADFEST has always put creativity first, celebrating the wonderful impact when inspiration combines with local culture and diversity. It looks through

the different lenses of craft and creativity, providing the tools and stimulus for the next generation.” The design of the 2018  ADFEST theme is inspired by the process of transforming one thing

into another. It was created by Kinetic Singapore, led  by Creative Director, Pann Lim.

2018 LOTUS AWARDS AND GRAND JURY PRESIDENT

ADFEST Lotus Awards are the highpoint of the four-day festival. There are 18 award categories being overseen by the Super Eight Jury Presidents and judged by 56 juries in total. This diverse group has been invited to travel to ADFEST from  25 cities all over the world to set the highest standards for this year’s Lotus Awards.

Leading the Super Eight Jury Presidents is Joyce King Thomas, Chairman and Chief Creative

Officer of McCann XBC, New York.

Jimmy Lam, President of ADFEST, says: “It is a true honour to have Joyce heading our judges this year. She is an accomplished leader and a visionary creative, and her experience has been invaluable in making sure this year’s ADFEST Lotus Awards set a new benchmark for creative excellence.”

King Thomas says: “The opportunity to see and debate Asia’s best work  alongside talented people from  all over the world at a beach town in Thailand has been incredible. As Grand Jury President, I have loved seeing how this diverse and culturally rich  region is reinventing what we do.”

“We chose to express this idea of ‘transformation’ – which is a process that’s often vague, transcending time and space – in the form  of a gradient, where the blurring of colours represents the melding and evolution of ideas,” explains Lim.

CRAFT AND CREATIVE

The four  days of the ADFEST Festival combines Craft@ADFEST and Creative@ADFEST.

Craft@ADFEST will take place on Wednesday 21st  – Thursday 22nd   March, with  a program dedicated to production (including commercial production, post production, music and sound companies), digital professionals, and technological innovation.

Creative@ADFEST will take place on Friday 23rd  – Saturday 24thMarch, with  a program

dedicated to agency and marketing professionals.

ADFEST APP  AND CONNECT

ADFEST APP makes it possible for delegates to see and be notified about the latest news and information from  ADFEST from  their phone. The APP can be downloaded in either iOS or Android format and is updated regularly throughout the event with a day-by-day breakdown of this year’s program, an introduction to jury members, the latest news and videos created by the ADFESTbuzz team, a definitive guide to the best restaurants and entertainment in Pattaya, and all of this year’s finalists and winners. The ADFEST APP was developed by WebEnergy Shanghai.

ADFEST’s popular networking tool called ADFEST Connect is on hand again this year to help delegates get  in touch with each other during ADFEST 2018. Delegates can search for people by name, company, city or country and send them an email to see if they’d like to meet up.

ADFEST 2018  has received close to 3000  entries from  310 companies across 48 cities in Asia Pacific + MENA regions. The awards ceremonies will be held on the evening of Friday, 23rd March and Saturday, 24th March covering all 18 Lotus Awards categories as well as announcing the winners of the Young Lotus Workshop and Popular Vote and the Special Lotus Awards.

ADFEST 2018  “Transform” takes place from  21st – 24th March, 2018  at PEACH, Royal Cliff

Hotels Group, Pattaya, Thailand.

Join  us in celebrating transformational creativity by following #ADFEST2018 on Facebook, Twitter and Instagram now!

TWENTY-ONE TODAY – ADFEST TRANSFORMS

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