Here is an excellent way to use twitter hashtags for advertising, Fey&Co is a mattress company that engaged the tweeps community using the hashtag GoodNight! A reply was sent to users who included #GoodNight in their tweets, the message invited them to the website lullaland.net, where their tweets become a melody.

Advertising Agency: Jung von Matt/Elbe, Germany

Twitter Hashtags: a new advertising medium

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