UAE Young Lions 2012 Set to Fly Winners to Prestigious Cannes Competition
Dubai Media City Partners with Motivate Group to Host UAE Competition
Dubai-UAE: 10 April, 2012 – Dubai Media City, a member of TECOM Investments’ Media Cluster, in conjunction with Motivate Group jointly announced the winners of the UAE Young Lions 2012.
Part of the 59th Cannes Lions International Festival of Creativity, the Young Lions Competition is open to advertising professionals up to 28 years of age. The participating teams, comprising an art director and copywriter, are selected through a pre-selection process in their respective countries.
A jury panel comprising executive creative directors from Dubai’s Creative Club has named Gautam Wadher and Akhilesh Dwarkadas from Fortune Promoseven as winners of the UAE Young Lions 2012. The duo was selected out of 15 teams from creative agencies based in the region.
Each year, the participating teams design a campaign for a social cause based on a creative brief. Emirates Wildlife Society in association with World Wide Fund for Nature is the partner NGO for 2012.
The Cannes Lions International Festival of Creativity is the world’s global meeting place for professionals in the communications industry. It features seven days of award ceremonies, seminars, workshops, master classes, exhibitions, screenings and networking. The 2012 edition of the festival will be held from 17-23 June.
Mohammad Abdullah, Managing Director, TECOM Investments Media Cluster, said: “There is immense talent in the UAE that has to be given a direction and platform for growth. At Dubai Media City, we constantly support and identify opportunities that drive this development. This competition provides an opportunity to these young professionals to display their abilities and interact with media professionals.”
Ian Fairservice, Managing Partner, Motivate Group, said: “As a group, we have been supporting this competition for ten years and take pride in providing these young creative professionals with an opportunity to represent the UAE at the Cannes. Their participation at such a renowned industry competition has raised their benchmark of quality for competing on a global level.”
Nicolas Delaunay, Director Business Development and Marketing, EWS-WWF, said: “It is rewarding to see young creative minds contribute to raising awareness about environmental causes. EWS-WWF extends its appreciation to the participating teams for their creative efforts to help spread the message of our Marine Turtle Conservation Project. We also thank the Motivate Group and Dubai Media City for inviting us to participate in the Young Lions Awards. EWS-WWF looks forward to a continued engagement with the creative community in the UAE.”
Winners of the Young Lions Competition received certificates at the official UAE Young Lions Awards ceremony. The gold winning team will be sent on an all-expense paid trip to Cannes Lions International Festival of Creativity where they will participate at the International Young Lions competition and attend seminars and workshops featuring global industry leaders.
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. As the most prestigious international annual advertising awards, an average of 25,000 entries from all over the world are showcased and judged at the festival.
The UAE Young Lions Competition was supported by Gallo/Getty Images and Xerox.
About Dubai Media City
Strategically located at the crossroads of the Middle East, Africa and South Asia, Dubai Media City, a member of TECOM Investments, is rapidly emerging as the region’s media hub. The City provides an advanced infrastructure for media-related businesses to operate globally out of Dubai. Dubai Media City is the place where activities Publishing, Music, Film, New Media, Leisure & Entertainment, Broadcasting, Media & Marketing Services, and Information Agencies will thrive. The facility offers an environment that allows companies and individuals to operate with collective synergy and freedom.
Companies based in Dubai Media City have the unique edge of commercial benefits derived from our free zone status including 100 % business ownership and exemption from personal income and corporate taxes. Since its official opening in January 2001, Dubai Media City has grown to become a thriving media community of over 1400 companies and hundreds of freelance media professionals. Several global media giants and promising entrepreneurial ventures have joined this unique community.