This is a very good public interest Facebook app that was created by Grey in Argentina for the Gedisos organization, users could of put themselves in the shoes of women suffer from domestic violence through adding the black eye to their profile image.
Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Copywriter: Gustavo Botte
Art Directors: Franco Echevarria, Cecilia Ognio