This is a funny idea, don’t think it’s practical but could be a good way to find excuse to talk to girls on your social network 😉 so you install this device on your fridge and whenever you try to get something to eat late at night the device will send a message to your social networks, and it’s up to your connections to stop you from eating.

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officers: Ricardo John, Roberto Fernandez
Creative Director / Copywriter: Ricardo John
Creative Director / Art Director / Illustrator: Roberto Fernandez
Copywriter: Fernando Duarte
Art Director: Gabriel Gariba
Producer: Rodrigo Alberini
Photographer: Regis Fernandez

Late night fridge raids!

Virtual Fridge Lock, against late night fridge raids

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- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

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