Largest multiplex cinemas in Bur Dubai; to feature VOX MAX and VOX Plus concepts with gourmet-style menus
Dubai, UAE, 08 October 2013 – VOX Cinemas has confirmed that it will open Bur Dubai’s largest – and first-of-its kind cinema complex in the upmarket BurJuman Centre. Featuring 14-screens, VOX Cinemas will be introducing the mega-screen VOX MAX and VOX Plus premium concepts to the community, giving residents the ultimate in convenience to choose their preferred way of enjoying movies. Set to open in 2014, VOX Cinemas will provide a boost to the entertainment options for the continually developing areas surrounding Bur Dubai.
“VOX Cinemas is excited to confirm our next cinema location, in the BurJuman shopping mall, which will provide an enhanced movie-going experience for the Bur Dubai community,” said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas. “VOX Cinemas is investing in the latest digital cinema technology for this location, including our popular VOX MAX and VOX Plus concepts, ensuring convenience of choice and a state-of-the-art cinematic experience. VOX Cinemas is delighted to partner with the BurJuman Centre, and is thankful for the phenomenal support and enthusiasm that the BurJuman team have for the mall’s exciting upgrade and rejuvenation.”
The new VOX Cinemas at BurJuman will boast 100% digital screens, with the majority of screens 3D enabled. Movie-buffs will also be able to enjoy their favourite blockbusters with the ‘mega-screen’ VOX MAX concept, which features ultra-comfortable MAX VIP seats and the newly released Dolby Atmos digital surround sound, for a truly immersive experience. Those looking for a more exclusive experience can do so with four VOX Plus screens, complete with luxurious VIP seats and a full restaurant-style gourmet menu.
Mr Mitchell added “Our partnership with BurJuman supports VOX Cinemas’ ongoing expansion plans to redefine and boost the cinema landscape within the UAE and across the Middle East. This year, VOX Cinemas opened new locations in Fujairah City Centre – the largest in the emirate, a new VIP cinema concept in Mercato and at Beirut City Centre, Lebanon’s largest cinema. Later this month, VOX Cinemas will open its ninth cinema location in the expanding Al Hamra Mall, Ras Al Khaimah, taking the company’s screen count to 92 screens across five emirates in the UAE and in Lebanon.”
Eisa Adam Ibrahim, General Manager, BurJuman added, “We are very delighted that we have concluded the deal and agreed with VOX Cinemas to have a 14-screen cinema which will add another layer of excellence to the fast-growing entertainment industry in Dubai. I am quite sure that VOX Cinemas will do an excellent job and we look forward to the project to be operational in 2014.”
VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of Majid Al Futtaim Ventures, the growth engine responsible for developing new enterprises to deliver some of the most innovative leisure and entertainment concepts in the Middle East.
For more information, please visit: www.voxcinemas.com
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East’s most innovative and customer-focused cinema experience featuring high-resolution digital projection systems, immersive digital 3D content, expansive VOX MAX screens, as well as premium VIP, VOX GOLD and value-oriented seating alternatives. With 68 screens currently across seven locations in the UAE, and 15 screens in Beirut, the VOX Cinemas experience includes extensive dining choices from VOX Cafes as well as traditional candybar offers, and an extensive menu attached to their VOX GOLD ultimate cinema experience. VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of the wider Majid Al Futtaim Ventures group of businesses. Majid Al Futtaim Ventures is the growth engine responsible for developing new enterprises to deliver the most innovative concepts to the Middle East.