WARC Awards 2018 – Effective Content Strategy shortlist announced

Global, 01 May 2018 – Campaigns for Cineplex Entertainment, Coca-Cola, Rexona, Visa and Whiskas are among the 21 campaigns that have been shortlisted for the WARC Awards’ Effective Content Strategy category – a search for branded content strategies that can demonstrate a business outcome.

Chaired by John Dokes, Global Chief Marketing Officer and General Manager of AccuWeather Network, a judging panel of 16 top industry professionals from agencies and clients alike, looked for evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals.

Campaigns from a diverse range of brands and for a wide variety of different markets have been shortlisted. As well as a global campaign for IKEA, campaigns ran in Brazil, Canada, Egypt, India, Lebanon, Malaysia, Saudi Arabia, Singapore, Thailand, Tunisia, United Arab Emirates, United Kingdom and United States.

The shortlisted entries are:

  • #TokyoUnexpected · Visa · Visa International · BBDO Bangkok · Thailand
  • Escape the Dating Apocalypse · Hinge · Justin McLeod and various individual investors · the STUDIO · United States
  • Fair Sex Fair Say · i-can · Piramal Healthcare · McCann Worldgroup · India
  • Ask Again · The Live Love Laugh Foundation · McCann Worldgroup · India
  • If you can dream it, you can Pylox it · Nippon Pylox · Nippon Paint · Ensemble Worldwide · Malaysia
  • 4G Films · Maxis · Maxis Berhad · Ensemble Worldwide, Initiative Malaysia · Malaysia
  • Da Vinci · IKEA · ACNE, IKEA Creative Hub · Global
  • Choose What You Love · HSBC · HSBC Bank Singapore · J. Walter Thompson · Singapore
  • Unveil Saudi · Saudi Telecom Company · J. Walter Thompson · Saudi Arabia
  • Kitten Kollege · Whiskas · Mars Petcare · AMVBBDO · United Kingdom
  • The Chronicles of Oufa · EGBank · FP7/CAIRO, Part of McCann Worldgroup · Egypt
  • Confidence Academy · Rexona · Unilever · FP7/CAIRO, Part of McCann Worldgroup · Egypt
  • Hijacking the African Cup · Coca-Cola · The Coca-Cola Company · FP7/CAIRO, Part of McCann Worldgroup · Egypt
  • Web Series · Antarctica · AB InBev · AlmapBBDO · Brazil
  • Dear Younger Me… · Emirates NBD · Momentum Egypt · Egypt
  • A Taxi to Dubai · Atlantis – The Palm, Dubai · Atlantis Hotels & Resorts · FP7/DXB · United Kingdom, United Arab Emirates
  • The Hammam Fighter · Orange · FP7/TUN · Tunisia
  • The Power of 10p · Smart Energy GB · AMVBBDO · United Kingdom
  • Slow Trends · Connect · TBWA\RAAD · Lebanon
  • When You Grow Up · Emirates NBD · FP7/DXB · United Arab Emirates
  • A Balloon for Ben · Cineplex Entertainment · Zulu Alpha Kilo · Canada

All shortlists for the annual WARC Awards, a global case study competition in search for next-generation marketing effectiveness that focuses on the effective use of emerging marketing disciplines, have now been announced and can be viewed here: https://www.warc.com/warcawards.prize

The winners of each of the four categories – Effective Content Strategy, Effective Innovation, Effective Use of Brand Purpose and Effective Social Strategy – will be revealed from mid-May.

WARC Awards 2018 – Effective Content Strategy shortlist announced

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