The Strategits/Planner will articulate consumer insights to drive communications strategies and programs within the local Sales Unit, related to global interactive and digital campaigns and communications. The Planner is a digital specialist familiar with all existing and emerging digital channels.
KEY RESPONSIBILITIES:
• Represents the local market consumer in global digital marketing communication programs.
• Ensures local consumer relevance of the brand communication strategy.
• Ensures global campaign is completely relevant for the local market
• Interprets and monitors local cultural and social trends relevant to the business.
• Conducts research that will aid in the localized consumer insight gathering and strategic planning process.
• Use various data measurement, tracking and optimization tools to develop insights for incorporation into Creative briefings and localized culture ‘roadmaps’.
• Develop precise recommendations based on market opportunities which can be translated into local activity plans
• Crafts creative briefs and provides clear persuasive briefings to Creatives.
Skills
• A digital ‘native’ with knowledge of all existing and emerging digital channels.
• Comprehensive understanding of online strategy, marketing, media concepts and branding.
• Demonstrated experience in the use of measurement and tracking tools within all digital channels, and incorporating results of these tools into Creative briefs and local cultural ‘roadmaps’.
• Experience developing brand and creative strategies within Brand websites, SEO/SEM, email campaigns and mobile marketing channels
• Experience with global businesses, preferably in the telecom and technology fields.
• Strong client facing skills.
• Ability to present ideas clearly and concisely.
• Successful track record managing multiple client assignments.
• Strong knowledge of primary and secondary research methodology, both qualitative and quantitative.
• Excellent oral and written communication skills.
REQUIRED COMPETENCIES:
• Straightforward & direct
• Clear communicator
• Focus on collaboration and idea sharing
• Builds to consensus
• Fair & respectful
• Active listening
• Openness towards people and new ideas
• Pursues personal growth through challenge
REQUIRED QUALIFICATIONS:
• BA/BS degree required; advanced degree a plus
• Agency or internet professional services experience
• Two to four+ years of over all experience; one to two years interactive experience at a minimum
• Experience with direct marketing, relationship marketing and CRM within an integrated marketing perspective preferred.
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