These ads were a teaser/revealer campaign for a new ISP in Jordan, wi-tribe. Basically it’s a new wireless solution to connect to the internet, but of course we hope it will be a really good service, I blogged about Umniah’s WiMax service couple of months ago and I’m getting feedback on the service, most of it negative, but let’s hope this one will be good, take a look at the prices here.
I believe that the best way to launch a new product is through a campaign that will leave the audience wanting more, instead of giving all details about the product in one shot, tease their curiosity in order to do an action to get more details about this new product, after seeing the revealer ad I decided to visit their website to get more details about the new company, I guess if they detailed everything in the ad, I wouldn’t do so.
