Win the Chance to Visit the World’s First Underwater Xperia Aquatech Store

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Sony Mobile Xperia Aquatech Compeition Kicks Off

– Competition starts on November 10th and ends November 16th
– Open for participants 21 years of age and older

9 November 2014 – Dubai: On November 10th, Sony Mobile MEA will launch the public competition that will help identify the lucky winners that will visit the Xperia Aquatech Concept Store.

The competition, inspired by the durability aspects of the Xperia waterproof range, will offer each of the 15 people and a friend from the United Arab Emirates and the Kingdom of Saudi Arabia the chance to take part in this aquatic experience.

The World’s first Xperia Aquatech store is set to debut underwater at the World Islands, off the coast of Dubai on the 3rd of December. A feat of underwater architecture, the concept store has a diameter of 4 meters and will sit on the sea bed at a depth of 4 meters [Tide Dependent] and will be able to welcome 4 individuals at once, and two product experts.

The interior environment will be a WIFI enabled semi-wet environment, visitors will be able to stand on the sea bed with the water up to their waist. The dry top section will allow the occupants to breathe freely, as they explore the full waterproof range of Xperia smartphones, tablets and smart accessories.

The Xperia Aquatech Store was conceptualized by Sony Mobile’s regional creative agency, FP7 Dubai that takes the demonstration of Xperia waterproof smartphones beyond the realms of the traditional and into a surreal environment that blends technology and aquatic design in one.

Commenting on the activity, Spyros Gousetis, Marketing Director at Sony Mobile MEA said: “The Xperia Aquatech Store is the embodiment of Sony’s philosophy of offering emotionally stirring experiences to our users. We are very excited that we will be able to create this experience for a number of lucky winners.”

The competition, which will be hosted on Sony Mobile’s social media platforms, primarily Facebook and Twitter, asks participants to simply upload an image of them and their smartphone illustrating why they would like to drown the latter. They must use the (#XperiaAquatech) hash tag for their post to be taken into consideration.

The Competition will run from the 10th to the 16th of November, winners will be shortlisted based on creativity between the 17th and 20th of November. Only participants residing in the UAE and KSA, aged 21 and over will make it for final selection.

The winners and their guest will be trained on the day of the event prior to the store visit, which will be then be carried out under the supervision of highly qualified diving professionals and experts.

For more information and Terms and conditions, participants can log on to Sony Mobile ME Facebook Page

About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

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