Many women rights organisations will condemn this TV commercial for being sexist, and I think it is, but to be honest I believe there is truth to it, women don’t seem to be that much into driving. What’s more interesting is that the creative director is a woman! Check out the rationale they come up with:
It is believed that the driving is the men’s territory. Often male instructors cannot teach women to drive a car because they simply do not know the features of the female character and thinking. In the Autopani club we understand women and talk to them on the same language. We compare the driving with a familiar and easy for women affairs on the kitchen and promise them the same easy driving after visiting the club. Watch with sound.
Advertising Agency: Galagan, Kyiv, Ukraine
Creative Director: Tanya Shalagina
Art Directors: Alexey Divisenko, Jaroslav Jakovenko
Photographers: Pavel Markevich, Viktor Cherevko