Agreement enables partnerships with multiple WPP operating companies
NEW YORK — February 26, 2014 – Percolate, the industry’s leading content marketing platform, today announced a global partnership with WPP Digital, the digital investment arm of WPP [NASDAQ:WPPGY], that will enable WPP companies to create streamlined and engaging content on behalf of their clients.
With this new partnership, WPP’s agencies and clients will have access to Percolate’s content marketing technology. The deal also includes a strategic investment by which WPP Digital will help Percolate expand its business both in the United States and throughout the rest of the world.
“As the demand by marketers for content explodes with the growth of the social, mobile and video platforms such as Facebook, Twitter and YouTube, an integrated technology platform must become a more central part of the marketing process,” said Mark Read, CEO of WPP Digital. “What we see in Percolate is a platform that can help our clients and agencies create, manage and distribute content across these channels much more effectively.”
As content continues to take a more central role in marketing, this partnership pulls from` the strengths of both companies as leaders in the space. Percolate’s unique approach to marketing technology was purpose-built to help brands and agencies manage the entire marketing process in a single suite of web and mobile tools, with content at their core.
“Trends like social and mobile are transforming what customers expect and need from brand interactions. I’m excited to have Percolate and WPP work together to help companies tackle these ever-evolving challenges,” said Noah Brier, CEO and co-founder of Percolate. “Our platform is working to change what it means to be a marketer and this partnership will continue to expand our efforts in doing so.”
Percolate is the world’s leading content marketing platform with a mission to help brands of all sizes create content. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies, and other external partners to work within a single platform. This collaboration enables teams to plan, source, publish and improve their content across all channels, and helps some of the world’s largest marketers establish and ensure brand consistency at global scale. Percolate is headquartered in New York City, with offices in London and San Francisco. To learn more about Percolate, please visit: www.percolate.com.
About WPP Digital
Within WPP, its operating company WPP Digital develops new digital services, provides common data and technology platforms for WPP clients and agencies and coordinates relationships with leading digital media and technology companies. WPP Digital comprises the agencies Blue State Digital, POSSIBLE, Rockfish, and F.biz in Brazil; the technology companies Acceleration, Hogarth and Salmon; as well as investments in technology companies such as eCommera, mySupermarket and Fullscreen. At the Group level, digital revenues were well over US $5 billion in 2012 and represented 33% of total Group revenues of US $16.5 billion. WPP is targeting at least 40-45% of revenues to come from each of fast-growth markets and new media over the next five years.