Clients turn to WPP for marketing technology implementation to drive digital transformation and business growth
WPP today announced the company has been named Adobe Global Digital Experience Cloud Solution Partner of the Year for 2017 at Adobe’s annual sales conference in Las Vegas. This marks the first time that WPP has won the award, which recognises the partner with the greatest impact on the Adobe Experience Cloud business during the year and the leading role in creating value for clients through joint engagements and implementations.
The award reflects the success of the WPP Adobe Alliance, which was formed in 2015 to expand the strategic relationship between the two firms, and to make available to clients the unrivalled collective expertise of WPP’s agencies in implementing Adobe Experience Cloud.
Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences, comprising Adobe Marketing Cloud, Adobe Advertising Cloud, Adobe Analytics Cloud, Creative Cloud Enterprise and Document Cloud Enterprise.
WPP’s more than 2,500 Adobe experts worldwide collaborate with Adobe – the Group’s largest marketing technology partner – on a range of shared strategic clients. Current WPP Adobe Alliance agencies include Wunderman, VML, Mirum, Ogilvy, GroupM and Cognifide.
As the number of organisations adopting Adobe digital marketing solutions continues to grow, WPP has positioned itself as the leading partner to help clients gain maximum value from those products and services, and prepare their businesses for the future.
The WPP/Adobe relationship extends beyond joint engagements with clients. WPP is a major client of Adobe, with more than 20,000 Creative Cloud users across the Group.
Sir Martin Sorrell, CEO of WPP, said: “The depth of WPP’s expertise, and our unique ability to deliver it through seamless, horizontal solutions, mean that clients increasingly see WPP and our agencies as the natural partners for marketing technology implementation. We are delighted to have further strengthened our relationship with Adobe over the last year, and look forward to continuing to work together to drive digital transformation and business growth for our clients.”
Shantanu Narayen, President and CEO of Adobe, said: “Our longstanding partnership with WPP continues to thrive, as we help the world’s most prestigious brands drive business value. Adobe and WPP have a shared vision for enabling businesses to transform in order to better compete and embrace the opportunities of digital. We look forward to continuing to deliver on this vision in the coming year.”