Dubai, UAE, April 28, 2013: Mouawad, the jewellery brand that has been dressing celebrities and royalty since 1890, has been selected by Carol Samaha as her jeweller of choice. The popular Lebanese artist, a member of the all-star jury line-up on X-Factor Arabia, sparkles on set thanks to the magnificent Mouawad pieces she wears in each episode of the first Arabic edition of the top-rated international TV Show.
Moauwad’s featured jewellery and timepieces worn on the X-Factor include one-of-a-kind and collection pieces hand-crafted with the world’s highest quality diamonds and gems and the mastery of the brand’s artisans—perfect complements to Carol’s glamorous outfits and stand-out personal style.
“Thank u MOUAWAD jewellery for adding your touch to my looks in every prime of #XFactorArabia” twitted Carol Samaha from her personal Twitter account.
For more information on Mouawad and its exquisite collections, please visit www.mouawad.com
MOUAWAD – Enchanting customers with magnificent jewels since 1890
Led by 4th generation Co-Guardians, Fred, Alain & Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewellery and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewellers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemmology have always been a passion for the Mouawads and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honour.
Guinness World Records
Mouawad has been honoured by the Guinness World Records four times with their most recent award for the Mouawad L’Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor—at the time, the most expensive single pear-shaped diamond in the world ($12.8M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.