Yahoo! Maktoob and Istikana partner to bring premium video content online starting this Ramadan

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Istikana

Dubai, United Arab Emirates – July 11, 2013 – With the month of Ramadan here, Yahoo! Maktoob and Istikana have partnered together to bring the latest in new and classical Arabic TV series to OMG! Fan Wa Mashaheer on http://maktoob.omg.yahoo.com/ and Yahoo! Maktoob Screen http://maktoob.screen.yahoo.com/, including premium titles like Al Da3iya and That.

Visitors to Yahoo! Maktoob will be able to access the latest Ramadan series online as they are being aired on TV, and have the chance to re-watch or catch up on the episodes they missed on TV in full on Yahoo! Maktoob Screen. Users will also have an opportunity to link through to the Istikana Plus service to view episodes through an online subscription that will grant them access to the entire Istikana content library. The partnership kicks off this Ramadan and will continue beyond to offer Yahoo! Maktoob Screen viewers the best in Arab TV and film content.

Christos Mastoras, Director of Business Development of Yahoo! Maktoob, said: “We are very excited to partner with Istikana, to provide our audience with a rich viewing experience during Ramadan and beyond. Online video viewership is growing at incredible rates in the region, and part of people’s daily habits, so we are focused on providing Yahoo! Maktoob audiences with the best possible offering of premium and exclusive video experience.”

Samer Abdin, CEO of Istikana said: “We are thrilled to partner with the region’s leading online destination to bring regional viewers what they want most, which is premium video content that they can watch with flexibility and at their own time. Ramadan is an especially important period for series and video content and we’re excited to be extending this experience through the Yahoo! Maktoob platform.”

Yahoo! Maktoob and Istikana partner to bring premium video content online starting this Ramadan

About Yahoo!
Yahoo! is focused on making the world’s daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog (yahoo.tumblr.com).

About Istikana
Istikana is the world’s leading premium Arabic internet video-on-demand platform, providing Arabic speakers globally with the best Arabic TV/Film content to stream on demand. Serving thousands of hours premium Arabic content, Istikana provides viewers full control of when and how they view their favourite shows and films – on all internet enabled devices. Istikana has offices in the UAE and Jordan. For more information visit the pressroom (http://www.istikana.com/en/press) or the company’s blog (http://blog.istikana.com).

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Samer Marzouq

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