Provides clients with first-mover advantage across the Gulf
Dubai, September 22, 2013 – YouTube’s recent release of four additional local domains in Qatar, Bahrain, Kuwait and Oman proved irresistible for OMD. The communications planning network partnered with more than 15 clients in its portfolio to take the opportunity to advertise in their local YouTube platforms, many exclusively, during the launch phase.
These local versions of YouTube provide visitors with a homepage featuring the most popular videos in their home country along with those that are rising in popularity. They also create a more effective channel for local content and rich targeting opportunities for advertisers.
OMD’s clients whose priority are consumers in their local market in Qatar, Bahrain, Kuwait or Oman have capitalized on the release in a number of ways, including banner advertisements on the homepage and take-overs.
“We’re always looking at creating new opportunities for our clients and, by partnering with YouTube across these new GCC countries, we are giving our brands a valuable first-mover advantage”, commented Waseem Afzal, head of digital at OMD. “Digital video is an increasingly essential part of the communication mix and local opportunities across the GCC will only stimulate an unprecedented growth both in terms of influx of new content and viewership figures.”
OMD has been working closely with Google, providing clients with access to innovations and intelligence to factor into their strategies and plans.
“We work very closely with OMD as our partners. They clearly understand online advertising and the power of video for marketing brands. This expansion will allow their clients to leverage pan-Arab campaigns now across 12 key markets in MENA,” said Souheil Soueid, Head of Agencies MENA.
About Google Inc.
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
For information about Google in the Middle East, please visit our Official Google Arabia Blog: http://google-arabia.blogspot.com/
Visit our Google+ Page and join our circles. www.google.com/+GoogleArabia
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative media marketing company in the world, with more than 8,000 employees in 97 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the Most Creative Media Agency for an unprecedented six consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011, it has also received several global accolades, including the title of Adweek’s Global Media Agency of the Year for 2008, 2009 and 2011. OMD MENA also led the Effectiveness Index in the region, produced by WARC and Effie Worldwide in both 2011 and 2012.