Y&R Dubai clinches a hat trick at Dubai Lynx 2013
- Wins ‘Agency of the Year’ laurel for third consecutive year
- Total haul of 1 Grand Prix, 3 Golds, 10 Silvers and 6 Bronzes
Dubai, UAE; March 21, 2013: Y&R Dubai, part of the MENACOM Group, has won the coveted ‘Agency of the Year’ title at the Dubai Lynx Awards for the third consecutive year, making it the most awarded agency in the region and in the advertising festival’s history.
The Agency also picked up the Grand Prix in Design for Land Rover’s ‘Personal Extinction Prevention Book’ as well as a handful of Golds in Direct for their work with Dubai-based Quint Magazine, titled ‘Dubai’s got Culture’.
Y&R Dubai’s final tally was one Grand Prix, three Golds, 10 Silvers and six Bronzes across multiple categories including: Print, Outdoor, Radio, Design, Direct, TV and Mobile. The winning work was created on behalf of clients such as Land Rover, Harvey Nichols, Red Cross, American Garden, Brax, Gulf News and Diamond Foil.
“Winning Agency of the Year at Dubai Lynx is a truly outstanding achievement,” said Nadine Ghossoub, Managing Director, Y&R Dubai. “To bag this honour for three years in a row is testament to our creative consistency as an agency. Most of our awarded work is for clients who have been with us for many years and these long standing relationships have enabled us to push the creative boundaries for their brands even further.”
Y&R Dubai also came second in the Network of the Year competition at Dubai Lynx 2013 and in 2011 was ranked third most creative agency in the world by the Big Won Report becoming the first agency from the MENA region to make it into the top 10.
About the MENACOM Group:
MENACOM, part of WPP and Y&R Brands, with headquarters in Dubai, is the Middle East and North Africa region’s leading communications conglomerate. The group includes advertising agencies Young & Rubicam, Intermarkets and Partnership; public relations firm ASDA’A Burson-Marsteller; direct marketing specialists Wunderman; media specialist firm MEC; and interactive firm Tattoo. With over 850 employees in its network of 57 offices, MENACOM provides marketing communications services in 18 countries across the Middle East, Levant and North Africa.