Advertising — — June 10, 2008 9:17 am

 

 

Zain | Beyond The Obvious

Posted by Samer Marzouq

       

 

I like this TVC by Zain, it’s a little bit emotional as it features a blind guy who found his soul mate, which is somehow meant to be Zain, she enlightens his life with words making his world a wonderful one. Overall I like it, the picture, the copy, the idea is nice as well; you can see beyond your sight, it’s not what you’re looking at, but what you’re looking for.

Many people criticized Zain’s launching campaign, I didn’t find it really bad, maybe a little bit exaggerated and too promising, I understand the importance of telecom in our lives, but no matter how great the experience is, I don’t think it will make our world a wonderful world.

But anyhow Zain’s marketing strategy is emotional and engaging, I like it, but most importantly aggressive media wise, one would wish that this aggressiveness will invade for his blog ;)

 

       

 

 


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