Global Community Performance Day sees 10,000+ hours given back to local causes by Performics employees around the world.
DUBAI, UAE June 4, 2013 – Performics, the performance marketing agency owned by ZenithOptimedia, aims to deploy nearly 1,000 employees around the world in a global community event designed to support their communities through volunteer initiatives.
In the UAE, Zenith MENA and Performics MENA employees joined hands to spend the day with special needs children at Dubai’s KidZania theme park, in collaboration with Volunteer UAE in Dubai.
“Our team at Zenith MENA has always been passionate about giving back to our communities. This is true everywhere in the world where we have a presence, including in the UAE in partnership with Performics MENA. By working with Volunteer UAE in Dubai to dedicate our time to a worthwhile cause, we are confirming our commitment towards corporate social responsibility in the UAE community,” said Firas El Zein, CEO of Zenith MENA. “We know that in one day, our employees can make a significant impact on their local neighborhoods.”
Teams in each office will participate in the global event, which provides an opportunity for employees to come together to solve community issues larger than the everyday challenges seen behind office walls. While this is the first simultaneous global community event, Performics has annually held community events across the world including Germany, New York, Vietnam and India.
Performics is the first global performance marketing company and partners with leading marketers to inspire brand participation that drives higher performance and ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens and platforms. Headquartered in Chicago with offices in 26 countries and regional hubs in London, Paris, and Singapore, Performics is part of Publicis Groupe—the world’s third largest communications group and top global search spender.
About Zenith MENA:
ZenithOptimedia – www.zenithoptimedia.com – is a leading global media services network with 250 offices in 74 countries. We are part of Publicis Groupe, the world’s third largest communications group, and the world’s second largest media counsel and buying group.
As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process.
The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation.
Our key clients in MENA include Abu Dhabi Commercial Bank, Bahrain Economic Development Board, Bel Group, BMW, Dao Games, Dubai RTA, Friesland Campina, Gucci, Haier, Harry Winston, Hertz, Jazeera Airways, Lindt, MINI, Reckitt Benckiser, Red Bull, Rolls Royce, SAMBA, Sharp, Swarovski, TE Data, United Biscuits, and Wataniya Telecom.