DUBAI, U.A.E. – Zenithmedia, part of Publicis Groupe, today launches MENA operations for Performics, the first global performance marketing agency that inspires engagement, enhances brands’ digital investments and relentlessly amplifies ROI.Effective immediately, Zenithmedia’s current brand known as Zed Digital, is aligned under the Performics brand name.

“As demand for search and performance marketing solutions grows around the world, in particular in the MENA region, our clients are revolutionizing marketing that requires more accountability and integration,” said Daina Middleton, Global CEO of Performics. “We’re pleased to launch Performics in MENA as consistent global offerings enable our clients to make more informed marketing decisions and, ultimately, increase ROI.”

Performics’ core offering, “OneSearch,” delivers integrated search efficiency for clients to ensure an optimal marketing investment across channels, devices and screens. A holistic approach, OneSearch pairs third-party platforms with proprietary technology, including BenchTools, Global Analytics Tools and Socialtools, to deliver the right media at the right time to the right audience.

“Our commitment to live ROI is ever stronger with the addition of the Performics brand,” notes Firas El Zein, CEO of Zenithmedia MENA. “The team seamlessly integrates with Zenithmedia and is a fundamental part of our media neutral approach to communication planning.”

As a result of its global expansion into 15 markets across the Americas, EMEA and APAC in early 2011, Performics now sets the standard for performance marketing around the world.

“Our local team is excited to be a part of such a revolutionary brand,” commented Jamil Zablah, Managing Director of Performics MENA. “We will continue to create sustainable advantages for clients by offering performance marketing solutions that deliver the greatest ROI.”

Performics certified experts are proficient in PPC, SEO, affiliate, landing page and conversion optimization, performance display and social marketing.


About Performics
Performics is the first global performance marketing company partnering with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Performics, headquartered in Chicago with presence in 15 countries and regional centres in London and Singapore, is part of Publicis Groupe—the world’s third largest communications group and top global search spender. Participate with us at

Zenithmedia MENA Launches Performics Brand, Adding Muscle to ROI Offering

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