28 February, 2012, Dubai, UAE and Barcelona, Spain: ZeroWire Labs, a leading software developer based in Dubai, United Arab Emirates and Toronto, Canada, today launched Sports Vibe, of a unique sports application for BlackBerry® smartphones. The app dynamically enriches the Home screen with continuous updates from a user’s preferred sports team, and provides fans with the ability to interact through in-app chats and polls.

Sports Vibe, which is now available as a free download on BlackBerry App World™, tracks football, basketball, hockey and other sports teams located in the Middle East and North Africa, and automatically pushes the latest news directly onto the user’s Home screen. Users can receive updates such as match timings, scores, up-to-the-minute updates for goals and standout action, as well as images, video replays and game highlights.

“We were inspired by consumer insights and their habits of sharing and debating sports-related news. BlackBerry was the platform of choice, enabling us to leverage the power of the BlackBerry® Messenger (BBM™) social platform, with its viral communication capabilities that have proven to increase app download rates and allows for chatting and sharing info from within the app,” said Mahmoud Hashem, co-CEO of ZeroWire Labs.

Sports Vibe provides BBM integration, allowing users to connect to friends and fans around the world and interact directly from within Sports Vibe, holding discussions about team strategy and performance through live chats and a series of polls and contests.

ZeroWire Labs is a member of the BlackBerry® Alliance Programme, which provides technical, marketing and business development support to BlackBerry developers.

ZeroWire Labs launches sports app for BlackBerry smartphone users in the Middle East and North Africa

About ZeroWire Labs
The ZeroWire Labs team brings a whole new meaning and depth to the concept of business partnership. Passionate, entrepreneurial professionals, we’re constantly on a quest to bring unique Mobile Marketing ideas to life and develop engaging, results-driven experiences.

Our true collaborative mindset and integrated approach is evident from the very beginning of each client relationship. We invest our time and our in-depth industry expertise to analyze your needs and strategize how to best incorporate the mobile channel into your overall marketing program. We’ll even co-invest with you to bring next-generation strategies to fruition. We’ve been known to completely re-engineer business models to achieve the right results for our clients.

The ZeroWire Labs team is a solid team of business professionals, each possessing at least 15 years of specialist and generalist business experience in technology, advertising, marketing and software development. ZeroWire Labs is a Canadian company with headquarters in Mississauga and offices throughout the Middle East. The company was founded in 2008, and we’ve been making news in the Mobile Marketing industry ever since from Dubai to Toronto.
We offer our customers comprehensive, value-added marketing services and mobile networking solutions that improve productivity and efficiency through enhanced communications.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

ZeroWire Labs launches sports app for BlackBerry smartphone users in the Middle East and North Africa

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