jazarah! » Stuff http://jazarah.net/blog follow me Wed, 24 Nov 2010 09:45:09 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Everybody could make ads! http://jazarah.net/blog/everybody-could-make-ads/ http://jazarah.net/blog/everybody-could-make-ads/#comments Tue, 23 Nov 2010 06:25:03 +0000 Samer Marzouq http://jazarah.net/blog/?p=7022 Sex sells, so does cuteness of animals and kids, but is Perfect Advertising=SEX+KIDS+ANIMAL? An interesting campaign by THiNK! McCann Erickson Kyiv in Ukraine as could everybody make ads? I think yes as long as it really sells! But THiNK! before you reproduce it in real life.

Advertising Agency: THiNK! McCann Erickson, Kyiv, Ukraine
Creative Director: Eugene Kaminskiy
Creative Group Head: Alexey Demin
Art Director: Svitlana Boldyreva
Copywriter: Pavel Fedenko, Kateryna Goryslavets
Illustrator: Svitlana Boldyreva
Digital Producer: Serge Roberts
Interactive Design & Development: Folga

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]]> http://jazarah.net/blog/everybody-could-make-ads/feed/ 0 Frustrated with your clients? Come to give the kicks you couldn’t give! http://jazarah.net/blog/frustrated-with-your-clients-come-to-give-the-kicks-you-couldnt-give/ http://jazarah.net/blog/frustrated-with-your-clients-come-to-give-the-kicks-you-couldnt-give/#comments Sun, 21 Nov 2010 05:51:30 +0000 Samer Marzouq http://jazarah.net/blog/?p=6976 This ad is dedicated to everyone who works for an ad agency, the client keeps changing briefs? Can’t meet the impossible deadlines? Your client isn’t really impressed no what you do? Chill out, and come give the kicks you couldn’t give in the AdvertBall 2011, the football championship for communication professionals.

I love the ad and the idea so much! I think we need one of these events in all cities around the world!

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Andrea Fumagalli
Copywriter: Vicky Gitto, Stefano Guidi
Account supervisor: Giuseppe Moltedo
Producer: Alessia Di Carlo
Direction: Pijamas
Production: (h) Films
Executive producer: Stella Orsini
Producer: Tommaso Fajdiga

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]]> http://jazarah.net/blog/frustrated-with-your-clients-come-to-give-the-kicks-you-couldnt-give/feed/ 0 Bravo PHD! http://jazarah.net/blog/bravo-phd/ http://jazarah.net/blog/bravo-phd/#comments Sat, 20 Nov 2010 12:10:38 +0000 Samer Marzouq http://jazarah.net/blog/?p=6960 To celebrate the big awards at the Media Innovation Awards in Toronto Canada, media agency Touché! PHD Letter-Bombed the facebook page of Canada’s national newspaper The Globe and Mail newspaper, and if you check out the updates on the fan page you can still see it.

What an awesome way to utilize facebook!

Here is a video of PHD team while bombing the Globe and Mail facebook page:

Here is the team of Touché! PHD receiving of the awards at this year’s Media Innovation Awards.

This is the result, click the image for a better view!

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]]> http://jazarah.net/blog/bravo-phd/feed/ 0 Bring your ideas to life with Batelco Infinity http://jazarah.net/blog/bring-your-ideas-to-life-with-batelco-infinity/ http://jazarah.net/blog/bring-your-ideas-to-life-with-batelco-infinity/#comments Mon, 15 Nov 2010 13:13:41 +0000 Samer Marzouq http://jazarah.net/blog/?p=6927 In an imaginary city where the wildest ideas come to reality, Batelco takes us into an astonishing journey through a Hollywood-style experience.

Infinity, is an ambitious project by Batelco to launch its new brand positioning “Bringing Ideas to Life”, I don’t remember seeing such an amazing work coming from this part of the world, Batelco has certainly nailed a huge exposure and scored a milestone with more than 111,000 fans on facebook.

As you watch the film on facebook or in the kiosks around Bahrain, just towards the end of it, you become part of the experience with your picture inside the film along with a line that urges you to keep thinking, I think it would’ve been great if they added an augmented reality component to the whole experience, I think it can be a create addition.

Facebook fans submitting screen grabs from the movie while they were featured in it.

It took a trans-continental team more than a year to finish the film using all sorts of production tools including a Heli-Video Cam and a range of great Canon cameras. Here are the credits:


- The ad agency behind this work is the one and only FP7/BAH in Bahrain, led by Creative Director Fadi Yaish and his creative team of Gautam Wadher and Aunindo Sen.
- Batelco team behind the project, Executive Marketing Director Abdulla Abuidrees and Marketing Campaign Manager Mohammed Dashti.
- The directors of the ad film are the highly acclaimed and awarded German duo Alex and Steffen.
- The production house is the award winning City Films of Beirut.
- The music has been crafted by the 2009 Cannes winners AOC Paris.
- The Post Production is by Unexpected, Stuttgart in association with Spy Films of Toronto.
- The Heli Video Cam used in the ad film is operated by its inventor and one of Hollywood’s top three Heli Video Cam operators, Eric Austin from USA.
- The Interactive Layer is by the multiple award winning and renowned Stink Digital of London.

Behind the scenes, the Heli Video Cam in action, I wish I have one!

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]]> http://jazarah.net/blog/bring-your-ideas-to-life-with-batelco-infinity/feed/ 0 Video on Demand comes to life with du! http://jazarah.net/blog/video-on-demand-comes-to-life-with-du/ http://jazarah.net/blog/video-on-demand-comes-to-life-with-du/#comments Fri, 22 Oct 2010 07:04:17 +0000 Samer Marzouq http://jazarah.net/blog/?p=6873 Check out this cool promotion for video on demand feature from du at the GITEX Dubai 2010, you just select the movie and she will bring to life with her pantomime acting, all in white, mysterious, sharp, and definitely so cool to watch!

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]]> http://jazarah.net/blog/video-on-demand-comes-to-life-with-du/feed/ 0 The Unfolding Story of The Warden! http://jazarah.net/blog/the-unfolding-story-of-the-warden/ http://jazarah.net/blog/the-unfolding-story-of-the-warden/#comments Sun, 10 Oct 2010 06:52:55 +0000 Samer Marzouq http://jazarah.net/blog/?p=6808 Here is an interesting and engaging promo for the Vancouver International Film Festival, instead of commercials, TBWA came up with a website for a short film titled The Warden, basically everyday a new scene is being released, fans can rearrange the scenes to try to unfold the story, the idea is really cool, and the website is just amazing! Check it out!

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]]> http://jazarah.net/blog/the-unfolding-story-of-the-warden/feed/ 0 Innovative idea inside the box! http://jazarah.net/blog/innovative-idea-inside-the-box/ http://jazarah.net/blog/innovative-idea-inside-the-box/#comments Tue, 05 Oct 2010 05:40:07 +0000 Samer Marzouq http://jazarah.net/blog/?p=6746 This campaign is just amazing, for $74 the agency draw a huge attention to their client in such a simple way, basically they placed a yoga master in small box, whenever someone passes by that box, an idea pops out! The campaign generated more than $138,000 worth of free media reports, over 2,000 people visited the Guangyin Yoga club within a month, and 622 of them became new members,107% more than expected.

click the image to enlarge

Creative Director: Jacky Xiao
Art Directors: Jacky Xiao, Bobo Chen, Guitar Zhou
Copywriter: Louis Lu
Photographer: Walker Jiang

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]]> http://jazarah.net/blog/innovative-idea-inside-the-box/feed/ 0 Timberland Earthkeepers Boots: Nature Needs Heroes! http://jazarah.net/blog/timberland-earthkeepers-boots-nature-needs-heroes/ http://jazarah.net/blog/timberland-earthkeepers-boots-nature-needs-heroes/#comments Sun, 03 Oct 2010 06:51:07 +0000 Samer Marzouq http://jazarah.net/blog/?p=6742 Timberland is introducing its new Earthkeepers Boots collection, which is made out of recycled materials. The campaign was rolled out in an experience through a microsite that can be experienced in 3D as well, users can browse Timberland products and watch an amazing video that revoles around the main character trying to save nature.

Experience it here!

Advertising Agency: Holst Digital, London, UK
Creative Director: Mads Holst
Digital Creative: David Minty
Account Director: Lisa Mesztig
Managing Director: David Greyling
Technical Director: Rob Mew

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]]> http://jazarah.net/blog/timberland-earthkeepers-boots-nature-needs-heroes/feed/ 0 Vote for the Worst Marketing Buzzwords! http://jazarah.net/blog/vote-for-the-worst-marketing-buzzwords/ http://jazarah.net/blog/vote-for-the-worst-marketing-buzzwords/#comments Sat, 25 Sep 2010 05:48:11 +0000 Samer Marzouq http://jazarah.net/blog/?p=6673 What are the corporate words that you hate the most? Leverage? Brain storming? Ideate? Join Starcom and the Association of National Advertisers (ANA) and vote for the marketing buzzwords that shouldn’t be used anymore. The winning words will be revealed at the ANA Conference on October 15th. Check out the ANA facebook page and start voting!

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]]> http://jazarah.net/blog/vote-for-the-worst-marketing-buzzwords/feed/ 0 The TIPP YouTube Experience: to shoot the bear, or not to shoot the bear? http://jazarah.net/blog/the-tipp-youtube-experience-to-shoot-the-bear-or-not-to-shoot-the-bear/ http://jazarah.net/blog/the-tipp-youtube-experience-to-shoot-the-bear-or-not-to-shoot-the-bear/#comments Sat, 04 Sep 2010 07:57:55 +0000 Samer Marzouq http://jazarah.net/blog/?p=6642 Here is an awesome YouTube campaign by Tipp-Ex correction fluid, a bear attacks the hunter, shall he shoot it? Shall he dance with it? Ride it, Hug it? It’s your call! The campaign starts by a video for the bear approaching the hunter, then the hunter uses the product to erase the word “shoots” from the title so you can replace it by something else like the dancing or hugging, and even if you tried shoots, still Tipp won’t trigger PETA or WWF :)

You just write a word and click play and a new clip will start playing.

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