“Bluetooth Campaigns” is a new trend in outdoor advertising in UK. Billboard is becoming more and more interactive, advertiser can now attach a Bluetooth transmitter to the billboard that will allow users to access more content to gain more information or download music and videos at no cost at the user. Quikker, a UK-based company delivered a mobile World Cup channel for Yahoo through transmitters on ads in pubs, also delivered with Red Bull the Red Bull Air Race channel.

Digital ink is a new revolutionary method of digital outdoor advertising. The technology allows marketers to change their messages throughout the day and advertisers can buy it in day parts. This technology is much cheaper than LCD & LED and it looks much brighter in the daylight. Add to that it eliminates printing costs; Digital Ink is the next-generation paper. Magink is the developers of this tool are testing it in UK and are looking forward to implement it in USA next year.

Interactive Video Screens, similar to screens in Minority Report movie, are 10-by-7-foot touch screens that have been launched in USA that let travelers use their hands to manipulate content, including weather, news… etc. Interactive video screens often are activated by text messaging. LocaModa allows people to use their mobile phones as remote controls to call up content on an internet-connected video screen. Real-estate firms have begun to adapt this technology to let people browse their listings on flat-panel TVs.

Via [AdAge].