Comments on: Jordan advertising | On Bank of Jordan new billboards

By: Baker Sartawi

Baker Sartawi — Wed, 30 May 2007 12:16:01 +0000

Hello Ibrahim and rest of course, the first years of my career i used to criticize work the same way you just did on the billboard work. Then found out i was wrong, discovered that if i have a critic on something i have to back it up with an alternative or a twist to turn things around. so it becomes building up on ideas rather than shooting them down.

However, i believe that the billboards are clearly adapted from a print a campaign. This type of creative executions are better done with creatives who are experiential driven and not ATL focused. Outdoors are fun to work on, one thing we miss on doing before working on billboards is that creatives don’t receive any environmental scan and audit for the location of billboard.. that helps in creating a message that is relevant to the area it self.

cheerz. B.

By: Ibrahim

Ibrahim — Wed, 30 May 2007 11:41:09 +0000

I really don’t like the billboards from a branding perspective and also from Advertising perspective …

maybe Team Y&R wanted to do something creative in the billboard by putting this man on the billboard …

but what they did has nothing to do with the message they want deliver …

Its so stupid and i don’t like it at all.

if we want to talk about the branding on the website, actually there so many things done in the wrong way …

By: emad hylooz

emad hylooz — Wed, 30 May 2007 08:59:16 +0000

The most important thing for the bank is to achieve the goals they are looking to .. and i agree with the above comments….

By: Roba

Roba — Tue, 29 May 2007 15:32:58 +0000

I’m going to agree with Qais, I really love their new billboards. Pretty cool.

By: Qais

Qais — Tue, 29 May 2007 08:33:36 +0000

Actually, I like the new creative idea for Bank of jordan billboards and it was implemented well. Am not defending Bank of Jordan but I think their brand is well-known in local market and this campaign is dedicated to tell people a marketing message more than branding.
I agree with you Samer regarding the “Hamza” they should decide to use it or not and this is for consistency purpose.