Comments on: Jordan advertising | Hello Orange, Goodbye JT, MobileCom & Wanadoo

By: Samer Marzouq

Samer Marzouq — Tue, 10 Jul 2007 18:57:39 +0000

Team Y&R, it’s part of The Holding Group Amman (THG) that includes Y&R, Wunderman, Mediaedge, Intermarkets, Objects, Asda’a and Polaris.

By: Moey

Moey — Tue, 10 Jul 2007 18:51:23 +0000

man, do you have any idea who rebranded JT to orange, agency?

By: Baker Sartawi

Baker Sartawi — Wed, 30 May 2007 11:59:44 +0000

Hello folks, here’s a little i know about the brand Orange. This brand is one of the most innovative and defined brand i have come across, Orange was established back in 1994 in the UK to become the 4th GSM provider in a cluttered market. So, the Orange mother company “Honk Kong based Hutchison Telecommunications” decided to raise the bar and create a new experience in telecommunication. Thumbs up to WCRS London, the agency behind the breakthrough launch they have done for Orange.

The idea featured a baby in the water, moving freely, smiling and bright blue eyes. supported with scripted performed in deep voice “Laugh. Talk. We do it every day. But should we really let the way we communicate rule our lives? From today we take control. No one will be tied down by time or place. And the skies will begin to clear as we enter a wire-free future. The future’s bright. The future’s Orange.”

The campaign did miracles. Campaign Magazine wrote an entire article about the campaign titled “How advertising transformed a company called Hutchison Microtel from 4th entrant in a small, tainted market, to 1st in a booming market as a brand called Orange worth almost US$40bn.”

Then was sold to the French Winers .. good luck France Telecom.

By: Gr8 Israel

Gr8 Israel — Tue, 29 May 2007 19:57:07 +0000

No ya ahbal, Orange Israel is a parter of Orange France (3rd tie) so it is the same.
And Jews are controlling the world, so mitel ma keino 3am yi7ko, what’s the difference.

By: Moey's

Moey's — Mon, 28 May 2007 19:19:59 +0000

http://www.dwwen.com/redme.php?id=41772

By: wedad

wedad — Mon, 28 May 2007 15:15:58 +0000

hala 3ammi!

By: Samer Marzouq

Samer Marzouq — Mon, 28 May 2007 12:13:28 +0000

yea I agree emad, but what to do!

By: emad hylooz

emad hylooz — Mon, 28 May 2007 10:47:34 +0000

i think no matter if its israel or france because most of things of our life cotrolled by hidden israel hand so do we will stop this company if its from israel ??? lol i guess not … blaaaad ra7at so mesh wa2feh 3ala sherket ittesalat so i hope they will provide much better services to us than JT.

By: Samer Marzouq

Samer Marzouq — Mon, 28 May 2007 09:22:06 +0000

Well there is an Israeli mobile operator called Orange, but as far as I know it is not related to this one, or could be franchising. But here we are talking about France Telecom, I guess.

By: amjad mahfouz

amjad mahfouz — Mon, 28 May 2007 08:05:45 +0000

Orange is not an israeli brand ?? ||