If such an ad was created by a mature advertising agency then it would have been understandable, but to be crated by Team Y&R Amman is very disappointing. Y&R is the largest advertising agency in Jordan and part of a leading international network, THG. The ad is promoting a new feature in few Kia models, the airbags.

The concept was to feature cars in a form of balloons and show some kids playing with it, stupid concept and awful implementation; I guess the art direction was the worse part of it. They could have simply featured a big airbag that occupy have of the ad horizontally and wrote down their message, I guess the ad would of looked much better. The ad is crowded with too much details, it featured three products and offer details, its messy, I guess.