jazarah! » Advertising

Tweet the Blues

Samer Marzouq — Mon, 01 Oct 2012 18:09:08 +0000

You tweet it and Mr. Burnaby Blues will sing it! This is a great idea to introduce the Mp3 generation to the blues genre, basically you tweet your troubles using the hashtag #TweetTheBlues and you can watch the Blues legend playing it, so simple and interesting indeed! This campaign was created to increase awareness about the 2012 Burnaby Blues and Roots Festival.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Copywriter: Ben Hudson
Programming: Trevor Blades

I’m helping the less fortunate, are you?

Samer Marzouq — Mon, 01 Oct 2012 07:07:46 +0000

This is a great outdoor campaign that was implemented in London, simple and direct! Wherever you are, reach out to the less fortunate and help them in any possible way, even with a nice word.

Advertising Agency: Publicis Life Brands Resolute, London, UK
Creative Director: Shaheed Peera
Art Directors: Nick Robinson, Shaheed Peera
Illustrator: Nick Robinson
Photographer: Nick Robinson

No one chooses to become a refugee, it’s a Dilema

Samer Marzouq — Sun, 30 Sep 2012 15:44:45 +0000

UNHCR Refugees Campaign

If you are in a war zone, you have 2 options; either you stay and face death you and your family, or you run away to the unknown, it could be safety but it’s mostly worse than staying, here is a very good campaign by UNHCR that sheds some light on the dilema people have to face before they become refugees.

Advertising Agency: Y&R, Geneva, Switzerland
Creative Director: Bob Heron
Art Director: Frédéric Savioz
Copywriter: Bob Heron
Graphic Designer: Ludovic Rossier
Photographer: Cédric Delsaux

The Art of QR Codes!

Samer Marzouq — Sun, 30 Sep 2012 15:18:38 +0000

This is a new way to create and utilize QR Codes, very innovative indeed!

The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

Creative Agency: MSTF Partners
Cliente: AV Chiado / Turismo de Portugal
Technology agency: BIN
Production Company: Lobo Mau
Sound Production: Índigo
Partners: C.M.Lisboa, Escola de Calceteiros de Lisboa e MyOut

PEPSI and the Euro 2012 Bet!

Samer Marzouq — Sun, 30 Sep 2012 10:04:28 +0000

This is an interesting brand association idea done by BBDO Prague for PEPSI during the Euro 2012, the challenge was a battle for the minshare in this important season, specially when your main competitor is the official sponsor of the tournament with a bigger budget that yours, watch this video for more details:

Advertising Agency: Mark/BBDO, Prague, Czech Republic
Creative Director: Andrej Stuk
Art Director: Lubos Vacke
Copywriter: Tomas Novotny
Illustrator: Tomas Kubicek
Digital: RED media
Account Director: Mirka Korbelova
Account Manager: Sarka Sudova
Production: Zuzka Promberger
Film Production: Filmservice
Director: MODS

Coca-Cola turns a magazine into a music amplifier

Samer Marzouq — Sat, 29 Sep 2012 16:59:15 +0000

This is an awesome use of print media, the whole magazine was turned into an amplifier to enjoy louder music, I really like it! It was done by JWT Brazil.

Let’s Eat Together fun experiment by Coca-Cola!

Samer Marzouq — Mon, 24 Sep 2012 10:07:20 +0000

Here is another cool idea by Coca-Cola, they sent out a Coke truck with famous Italian chef Simone Rugiati onboard, then a table is set somewhere in Naples, inviting everyone to share dinner, how cool is that!

Coca-Cola's Let's Eat Together Truck

How to promote window cleaners, creatively?

Samer Marzouq — Mon, 24 Sep 2012 09:44:36 +0000

This is an awesome idea from Dutch agency BeyenMeyer to promote Logchies Junior Window Cleaners, great use of the envelop I must say!

Advertising Agency: BeyenMeyer, Amsterdam, The Netherlands
Creative Director: Karel Beyen
Art Director: Sjoerd Verbrugge
Copywriter: Henk Oortwijn
Photographer: Joe Finch Meijer

Samsung strikes again!

Samer Marzouq — Sat, 22 Sep 2012 17:02:51 +0000

Another commercial, another strike by Samsung against Apple’s iPhone 5! Here is the latest TVC in the “The Next Big Thing is Already Here” series where the Korean giant claims superiority over its American rival. The spot is really funny, I specially loved the part when one of the guys in line demanded a priority line for people who waited 5 times but personally I don’t think that Samsung will attract iPhone fans by showing how fool they are, but I love this ad war!

Apple iPhone 5 TVCs:

Samsung Galaxy SIII Commercial

Great ads, where do they come from?

Samer Marzouq — Sat, 22 Sep 2012 07:46:38 +0000

Few months ago Lürzer’s Archive launched a campaign called “Great Ads. No one knows how. Everyone knows where.” created by BBDO Moscow, the campaign tried to imagine how some of the greatest ads published in the magazine were created, and to push this campaign further, the magazine has launched a mobile app that will help industry professional be part of this campaign.

The new app is connected to Lürzer’s Archive’s database, allowing you to browse through the best ads published in the magazine, once you choose the ad that you want to imagine its story, you can select members of the creative tema you want to involve, then start imagining.

Below are some ads from this campaign, you can view more on their Facebook page

The app can be downloaded here: http://itunes.apple.com/us/app/the-great-ads-tool/id530085036?mt=8

Lürzer’s Archive Ad Campaign