Advertising Account Manager | Wunderman Beirut, Lebanon
We are looking an experienced Account manager with CRM experience to supervise and control day-to-day operations on the assigned account in an effective and profitable manner and contribute to the key strategic development process.
In addition to the usual skills/knowledge/experience of an Account Manager role, you will:
• Lead Campaign and Customer analysis
• Identify revenue and lead opportunities based on quantitative analysis of our transactional, web and behavioral data
• Develop an analytical framework for Campaign owners to understand and improve campaign performance
• Lead development of ongoing communications targeting key segments
• Develop models for optimal customer list creation
• Formulate segmentation, targeting, content, and messaging strategies to increase customer retention, open/click rates and revenues
• Play a key role in brainstorming, creating and executing marketing strategies in support of broader communications objectives
• Set strategic direction for marketing teams, including campaign objectives, messaging, and potential templates
• Co-manage the relationship with 3rd party / partners
• Identify new opportunities to grow prospect database with qualified contacts
• To motivate and train the Account Executive.
Minimum:
Bachelors in Business Administration. Computer Skills:- MS-Office. 2 years in a similar role, total of 5 years with relevant category experience.
Desirable:
Customer Relationship Management Experience.
Exposure in a client organization.
Bi-lingual (English & Arabic).
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Tags: Advertising Jobs in Beirut, Advertising Jobs in Lebanon, Beirut
This entry was posted on Friday, October 16th, 2009 at 3:33 pm and is filed under Advertising. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
